Research and evaluation

I have extensive experience preparing formative, front-end and summative evaluations for many museums, and regularly undertake community consultation, research and evaluation for HLF Activity Plans and other funding programmes.

I also lecture in Visitor Research and Evaluation for the Art Museums, Galleries and Curating course at Sotheby’s Institute of Art.

In 2014, I provided maternity leave cover for the Visitor Research Officer post at the V&A where I managed their visitor research and evaluation programme.

Some of my work is listed below.

Project evaluation

British Museum – The Museum and Me and Explore More
Evaluation of the Museum’s programme to develop creative projects for children with Special Educational Needs (SEN) and adults with learning disabilities.

Bath Abbey
Evaluating the Abbey’s HLF funded Footprint project – a £19.3 million programme of capital works and interpretation.

The Charterhouse
Setting up an evaluation framework and advising on evaluation for The Charterhouse’s HLF project Revealing the Charterhouse.

Reading Abbey
Developing an evaluation framework and evaluation materials such as data collection templates, feedback forms and questionnaires for Reading Borough Council’s HLF project to open up Reading Abbey.

Punk London
Summative evaluation of the London-wide celebration of punk, Punk London – a partnership between the Greater London Authority, Design Museum, British Film Institute, Roundhouse and Museum of London.

Bethlem: Museum of the Mind
Evaluation of the museum’s capital project and HLF Activity Plan with Alison Porter.

Bentley Priory Museum
Evaluation of the capital project and HLF Activity Plan for the new Bentley Priory Museum with Alison Porter.

Windsor & Royal Borough Museum
Evaluation of the museum ’s HLF funded Beyond the Castle Walls project to improve interpretation, learning and develop new audiences.

Exhibition evaluation

Bletchley Park
Front-end evaluation, including focus groups, accompanied visits and visitor surveys for a new exhibition on Hut 11a.

Museum of London
Front-end evaluation for the Museum’s Fire! Fire! exhibition with teachers and family visitors.

National Maritime Museum, Greenwich
Front-end evaluation of two upcoming exhibitions, based on six focus groups with the museum’s target audiences.

Gallery interpretation testing, Museum of London
Testing potential changes to interpretation at the museum with schools, families and adult visitors.

Tower of London, Historic Royal Palaces
Summative evaluation of the Fortress: Wellington at the Tower and The Tower in the First World War exhibitions at the Tower of London, including observation research and visitor questionnaires.

Courtauld Gallery
Non-user research, including accompanied visits with non-traditional gallery attenders to inform a funding application.

Photographer of the Year 2012/13 and 2013/14, Natural History Museum
Summative evaluation of the Natural History Museum’s Wildlife Photographer of the Year exhibitions, including visitor tracking and interviews.

Roman London, Museum of London
Summative evaluation of the Museum of London’s Roman London outreach performances for primary schools.

Teachers focus groups, Museum of London
Facilitating focus groups with primary, secondary and SEN teachers to inform strategic planning at the Museum of London.

Osborne, English Heritage
Formative evaluation with families to test interpretation for the Swiss Cottage development at Osborne on the Isle of Wight, including accompanied visits and focus groups.

Battersea Arts Centre, London
Developing an evaluation framework and toolkit for BAC and its HLF funded capital project, including evaluating the autumn 2013 Cook-Up season of work. With Alison Porter.

Sebastião Salgado: Genesis, Natural History Museum
Summative evaluation of Sebastião Salgado’s photography exhibition Genesis for the Natural History Museum.

Royal Beasts, Tower of London, Historic Royal Palaces
Summative evaluation of the Royal Beasts exhibition at the Tower of London, including observation research and visitor questionnaires.

Sir John Soane’s Museum, London
Evaluation of the Marking the Line ceramics installation and exhibition across three venues, including lead museum, the Soane, as well as Port Eliot in Cornwall and Pitzhanger Manor in Ealing with Julia Holberry Associates.

The Jewel House, Tower of London, Historic Royal Palaces
Summative evaluation of the Crown Jewels redisplay at the Tower of London, including observation and tracking research and visitor questionnaires.

Lakeland Arts Trust, Windermere
Visitor research (focus groups, stakeholder consultation and an online questionnaire) to inform the redevelopment and exhibition design for Windermere Steamboat Museum with Julia Holberry Associates.

Consultant
ABL Cultural Consulting, London
2001 – 2005

  • Managing and preparing research reports, market assessments, evaluations, and marketing and audience development plans for a portfolio of arts and heritage clients.
  • Managing quantitative and qualitative market research to tight budgets and deadlines; developing research methodologies and proposals, moderating focus groups, designing and analysing questionnaires, managing research suppliers and research assistants.

Key clients included:
Black Cultural Archives: Community consultation and visitor research for HLF bid
British Schools Museum, Hitchin: Visitor research and Audience Development Plan
Esmée Fairbairn Foundation: Evaluation of the Regional Museums Initiative, 2004- 2005
Lincoln Castle: Community consultation and visitor research for HLF bid
Liverpool Everyman and Playhouse theatres: Market assessment and programme of user and non-user research
Natural History Museum: Visitor research and review of the Adult Education Programme
Postal Heritage Trust: Market assessment for a potential new museum
Royal Opera House: Evaluation of the Paul Hamlyn Programme introducing young people and new audiences to opera
Wrexham County Borough Council, Bersham Heritage Centre: Visitor research for an Interpretation Plan
York Museums Trust, Yorkshire Museum and Gardens:  Visitor research for HLF bid